We provide underwear to those in need.

We provide non-profits (e.g., schools, shelters, transitional programs) that are serving families in crisis or below the poverty line with underwear.

Providing basic needs like underwear to families and individuals in need, allows them to focus on rebuilding their lives and the confidence needed to become self-sufficient. 

Supporting Quality Education By Removing Barriers to Access Basic Needs.

There are so many distractions in our world that keep us from reaching our full potential. Not having underwear shouldn't be one of the distractions. We want all students to focus on learning and preparing for an amazing future.

We are committed to bringing awareness to hygiene poverty.

Hygiene poverty is not being able to afford many of the everyday hygiene and personal grooming products most of us take for granted.

Many programs to assist low-income families don't cover hygiene supplies, so families have to balance between being able to heat or cool their homes, pay rent, eat or be clean.

We promote social and economic inclusion for all

Our work is all about reducing inequality and empowering individuals.

We provide essential items to individuals irrespective of age, sex, disability, race, ethnicity, religion, or economic status, especially those living at or below the poverty line and those with disabilities.

As well as providing families in need with underwear, we also create job opportunities for individuals with disabilities and from underserved communities.

We do our part to reduce, recycle and reuse

We encourage retailers and consumers to recycle and reuse preloved bras and new underwear, which lowers the level of waste going to landfills.

We partner with retailers to implement scalable recycling programs that allow them and their customers to extend the lifecycle of preloved and new underwear. We also run social media campaigns promoting the social and environmental impacts of the recycling and donation of underwear.

Our efforts provide retailers and consumers with the opportunity to responsibly dispose of items that would otherwise be burned or end up in landfills, helping to fight global warming and reduce pollution.