A New Year. A Fresh Start. A Powerful Way to Give Back.
Hello everyone 👋
There’s something about the start of a new year that feels hopeful. Clean calendars. Fresh goals. That quiet nudge that says, this is your moment to do something meaningful.
For many retailers — and individuals alike — January is a season of reflection and reset. You’re looking at what worked, what didn’t, and what you want to do differently this year. And right alongside sales goals, inventory planning, and personal resolutions, there’s a growing question we hear more and more often:
How can I give back in a way that truly matters?
That’s where The Undie Chest comes in.
Small Essentials. Big Impact.
Underwear is one of the most requested — and least donated — items for people experiencing hardship. Shelters, transitional programs, and Title 1 schools tell us this again and again. It’s a need that never goes away.
When you support The Undie Chest — whether as a business or an individual — you’re helping meet that need by providing new underwear or making a monetary contribution that allows us to purchase exactly what our partner organizations are asking for.
These aren’t just items. They’re confidence builders. Comfort providers. Quiet reminders that someone sees you and cares.
We see it every day — a student walking into school feeling more confident, a parent breathing easier, a survivor taking one more step forward with dignity intact.
Why Retailers Are Leaning In
Retailers are uniquely positioned to lead with heart. You already serve people. You understand fit, comfort, and confidence. Giving back through The Undie Chest becomes a natural extension of what you do every day.
Our retail partners tell us they love that:
The impact is tangible and immediate
Their teams feel proud to be part of something bigger
Customers respond positively to purpose-driven businesses
Giving back becomes part of their culture — not just a one-time moment
And you don’t have to do it alone. We walk alongside you, helping turn good intentions into meaningful community impact.
And If You’re an Individual Reading This…
You belong here too.
Giving back isn’t limited to businesses or big campaigns. It starts with people — neighbors, parents, community members — who believe everyone deserves access to basic essentials and the dignity that comes with them.
Whether you’re contributing new underwear, making a financial gift, or simply sharing our mission with others, your support matters. Every action helps us reach shelters, transitional programs, and Title 1 schools that rely on these essentials every single day.
This work only happens because individuals and businesses come together with a shared goal: to show up for our communities in real, practical ways.
Make This the Year You Give with Intention
A new year brings a fresh opportunity to set goals that go beyond numbers. Goals that reflect your values — whether you’re running a business or simply looking for a meaningful way to give back.
That might look like:
Hosting or participating in an underwear drive
Making a financial contribution to support distribution
Engaging your customers, employees, friends, or family in the mission
When we’re intentional about giving, the ripple effects are powerful. Needs are met. Gaps are closed. And dignity is restored — one essential at a time.
Let’s Do This Together
Whether you’re a retailer, a customer, or someone who simply believes in showing up for others, there’s a place for you here.
If you’ve been looking for a meaningful way to give back this year, we’d love to partner with you. Let’s start a conversation about how we can support shelters, transitional programs, and Title 1 schools — together.
Thank you for being here. Thank you for caring. And as always, remember:
Dignity starts with feeling good undie-neath. 💚