Buy One, Donate One This Valentine’s: Support Women in Need

Why new underwear is an act of love

New underwear isn’t a luxury—it’s a basic need. Yet for so many women and girls, it’s out of reach. When someone receives new, clean underwear, it restores more than comfort. It restores dignity, confidence, and a sense of normalcy during incredibly hard seasons.

Valentine’s Day often comes with a reason to refresh. A new bra. New underwear. Something that feels good to wear, whether you’re shopping for someone special or simply treating yourself.

What many people don’t think about in that moment is how rare these same items are for others. New bras and underwear are everyday essentials, yet they’re some of the most requested and least accessible items for people facing hardship.

And a simple donation can make a real difference.

This Valentine’s season, there’s a simple way to turn a moment of self-care into an act of care for someone else.

How your love can warm hearts this Valentine’s season 💕

As you’re choosing something new for yourself, consider adding one extra new bra or pair of underwear to donate. A small step that helps support women and girls in need.

It doesn’t have to be complicated or expensive. One additional item, purchased with intention, can make a meaningful difference for someone who needs access to clean, unworn essentials.

It’s a small choice that fits naturally into a season already focused on care, confidence, and feeling good.

Why donating new bras and underwear matters

New bras and underwear are essential items that many people simply can’t access.

For individuals navigating crisis, displacement, or financial instability, these items provide comfort, dignity, and a sense of normalcy during incredibly difficult moments.

Donations of new bras and underwear help support:

• For women escaping domestic violence
  Starting over is hard. Having brand-new essentials can help restore a sense of safety and self-worth during a vulnerable transition.

• For teens navigating instability or crisis
  New underwear helps young people feel confident, comfortable, and able to focus on school and everyday life.

• For women and families experiencing homelessness
  Underwear is one of the most requested—but least donated—items. Providing it meets an urgent, deeply personal need.

• For survivors rebuilding their lives
  Clean, new essentials send a clear message: you are worthy of care and respect.

• For individuals facing financial hardship

  Something that may feel routine to purchase can feel deeply affirming to receive. It’s a reminder that someone thought of them, cared enough to choose something new, and wanted them to feel supported.

A simple act that helps make a real difference in someone’s life.

Turning Valentine’s & Galentine’s Day into a giving moment

Whether you’re celebrating with friends, coworkers, classmates, or customers, February is a beautiful time to lead with heart.

Here are a few meaningful ways to share the love:

• Host an Undie Drive focused on new underwear

• Encourage your community to give with purpose

• Share stories about why dignity matters

• Make Valentine’s or Galentine’s Day about collective care, not just candy and cards

A Valentine’s season that gives a little more

This Valentine’s and Galentine’s Day, you can support The Undie Chest by donating new, unworn bras and underwear through:

Monetary donations allow us to respond quickly and thoughtfully to requests from shelters, schools, and community partners. Every dollar helps turn compassion into actions. Your support helps us:

• Purchase new underwear in the right sizes and styles

• Fill urgent requests from programs serving women and youth

• Cover logistics so essentials get where they’re needed most

This Valentine’s and Galentine’s Day, you can also support The Undie Chest by donating new, unworn bras and underwear. Your donations help us restore dignity to individuals and families around the globe.

Before donating, please ensure all items are new and unworn, with tags or in original packaging where possible. These standards help ensure that every donation is distributed safely and respectfully.

Are You a Retailer, Partner, or Want to Get Involved?

If you’re interested in supporting The Undie Chest this Valentine’s or Galentine’s season, here are a few simple ways to help:

• Encourage customers or your community to purchase an extra new bra or pair of underwear to donate

• Donate new, unworn overstock or customer returns that can no longer be sold but are still in original condition

• Share this page or our Valentine’s posts to help spread awareness

• Host or participate in a small donation drive if it works for your space or audience

If you’re a business or organization interested in partnering with The Undie Chest, we’d love to hear from you as we grow our network of supporters and donation opportunities.

Every new item donated helps provide dignity, comfort, and confidence — and helps make a real difference for women and families in need.