How Our Newest Partner Hendon Heritage is Turning Lingerie Sales Into Community Support

We’re happy to welcome Hendon Heritage to The Undie Chest community!

They’re shaking up the lingerie world with a fresh approach, non-toxic, made-in-America underwear that’s milled right here at home and designed to do some good beyond just looking and feeling great.

What we LOVE about Hendon Heritage is their mission to break the fast fashion cycle.

For every bra or pair of underwear purchased, they’re donating $2.50 to The Undie Chest to help us support communities in need.

This shows they’re not only committed to providing non-toxic underwear to support the well-being of their customers, but their efforts will help provide essentials for those living below the poverty line.

How Hendon Heritage Aligns with SDGs

When we chatted with them about sustainability and the goals that drive their work, a few things really stood out:

• They’re all in on supporting those in need (SDG 1), donating directly with each sale to help communities right here at home.

• They keep it local by working with US mills and manufacturers, supporting American jobs and pushing for fairness and equality at every step (SDG 10).

• And they take responsible production seriously (SDG 12) — ensuring their products not only look good but are also made thoughtfully, with a focus on lasting impact.

Why Should Retailers Care About SDGs?

This kind of mission matters now more than ever.

Retailers that prioritize sustainability and social responsibility are aligning with the rapidly changing demands of customers who value shopping with ethical brands.

If you’re a retailer interested in learning how partnering with The Undie Chest can support your sustainability goals, we’d love to hear from you. Let’s work together to create a more conscious and compassionate retail landscape.