October Is Breast Cancer Awareness Month — and Comfort Matters More Than Ever
Celebrating Survivors
October is Breast Cancer Awareness Month, and while pink ribbons help spark conversations, the real work happens in the quiet moments of recovery — when women are navigating treatment, healing, and rebuilding confidence.
At The Undie Chest, we support breast cancer survivors by providing new bras, underwear, mastectomy bras, and breast prostheses to women who are uninsured or underinsured. These essentials may seem small, but for survivors, they are deeply personal. They restore comfort, dignity, and a sense of normalcy during an incredibly vulnerable time.
Why These Essentials Matter
After surgery or treatment, many women can no longer wear traditional bras. Mastectomy bras and prostheses are not luxuries — they’re medical necessities that help with balance, posture, and emotional well-being. Unfortunately, they’re often expensive and not fully covered by insurance.
That’s where community support makes a real difference.
Because of generous partners and supporters, we’re able to help women focus on healing — not on how they’ll afford the basics they need to feel whole again.
How You Can Make an Impact This October
Whether you’re an individual or a business, there are meaningful ways to get involved during Breast Cancer Awareness Month:
For Individuals
Breast Cancer Awareness Month is a meaningful time for individuals to show support for survivors in simple but powerful ways. Whether you’ve been personally impacted by breast cancer or want to honor someone you love, your support helps ensure women have access to essential items during recovery.
Every gift — monetary or in-kind — helps provide new bras, mastectomy bras, and recovery essentials to breast cancer survivors who are uninsured or underinsured.
Make a monetary gift to help fund survivor essentials
Donate new bras and new underwear
Set up a monthly gift to support survivors year-round
For Retailers & Businesses
Breast Cancer Awareness Month is a meaningful opportunity for retailers and businesses to engage customers, support employees, and give back to the community in a tangible way.
Partnering with The Undie Chest allows your business to help provide new bras, mastectomy bras, and recovery essentials to breast cancer survivors — particularly women who are uninsured or underinsured. We make participation easy and aligned with your impact retail, ESG, or community giving goals.
Host an October giving campaign or round-up at checkout
Sponsor survivor essentials for uninsured women
Engage your employees in a workplace giving or matching gift program
Clean out inventory and donate overstock or samples
Partner with us as part of your impact retail or ESG initiatives
We make it easy to participate — and we’ll support you with messaging, assets, and impact updates so you can confidently share the difference you’re making.
A Partnership That Truly Matters
When retailers and businesses partner with The Undie Chest, they’re not just supporting a cause — they’re helping real women reclaim confidence during one of the most challenging chapters of their lives.
If you’re looking for a Breast Cancer Awareness Month partner that prioritizes dignity, transparency, and tangible impact, we would love to work alongside you.
👉 Learn more about how we support breast cancer survivors and how you can get involved here:
https://undiechest.org/breast-cancer-survivors
Thank you for being part of a community that believes healing includes comfort, confidence, and compassion. And always remember — dignity starts with feeling good undie-neath.